What is TRP

TRP stands for Television Rating Points.A television program or a commercial, sent over the air, on a cable system, or direct from a satellite is available for viewing by millions of viewers. How does one know how many of those millions are actually viewing a particular programme? Unlike a newspaper or a magazine, where the publisher can count how many copies are sold, there is no direct way to know exactly how many people are watching any given programme. Hence, indirect measuring techniques based on the statistical sampling theory, called Television Audience Measurement (TAM) are used. Technically speaking, TAM is a specialised branch of media research, dedicated to quantifying and qualifying detailed TV audience information. In India, the TAM is commonly referred to as TRP or Television Ratings Points. Generally, when used for the broadcast medium, one rating point equals 1 per cent of the given population group.