Snehil one of my student from CB class has sent me the below attached article today and wants to share the same with all her colleagues. Enthusiam of people like her and others motivate me to work on this blog more seriously. Thanx Snehil, and I am sure others will benefit from the same.
This article is putting forward a new way to look at CDMP. I leave it to the judgement of readers to check how new is this. http://www.mckinseyquarterly.com/Marketing/Strategy/The_consumer_decision_journey_2373
Regards
Sanjeev Varshney
Saturday, July 11, 2009
welcome to this Blog once again
Dear Readers
I am happy to restart active postings on this blog. Whole motivation to do this has come from my Consumer behaviour students of XLRI, who have often prompted me to rethink about various established concepts of Consumer Behaviour and motivated me to restart a discussion forum, where all the concepts discussed in class or even outside will be put forward for extended discussion. This blog will also carry information from other related sources as well for the mutual benefit of the readers, both outside and inside XLRI.
I would also give some onus of this to my Dubai students, atleast few of them who prompted me to work on a limited access blog in Dubai for making postings related to the project work they were carrying out as the part of course.
I invite comments from all the readers but also would like to make a point that all the ideas can coexist and there cannot be just one right way always. We all will learn from each other and will take the body of knowledge on Consumer Behaviour further.
Regards
Sanjeev Varshney
Faculty Marketing Area
XLRI Jamshedpur
I am happy to restart active postings on this blog. Whole motivation to do this has come from my Consumer behaviour students of XLRI, who have often prompted me to rethink about various established concepts of Consumer Behaviour and motivated me to restart a discussion forum, where all the concepts discussed in class or even outside will be put forward for extended discussion. This blog will also carry information from other related sources as well for the mutual benefit of the readers, both outside and inside XLRI.
I would also give some onus of this to my Dubai students, atleast few of them who prompted me to work on a limited access blog in Dubai for making postings related to the project work they were carrying out as the part of course.
I invite comments from all the readers but also would like to make a point that all the ideas can coexist and there cannot be just one right way always. We all will learn from each other and will take the body of knowledge on Consumer Behaviour further.
Regards
Sanjeev Varshney
Faculty Marketing Area
XLRI Jamshedpur
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