Some comments on Shopping Behaviour of Men and Women

Dear All:

The following article on knowledge wharton will help you to understand shopping from various perspectives.
'Men Buy, Women Shop': The Sexes Have Different Priorities When Walking Down the Aisles When it comes to shopping, women are from Nordstrom's and men are from Sears. Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new study by Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm. The study's findings have implications for retailers that are looking for ways to tailor their goods and services to specific segments of the shopping population. http://knowledge.wharton.upenn .edu/article/1848.cfm



Sanjeev

Welcome to this New Marketing Blog

I take the pleasure to welcome you all to this new marketing Blog. This has been started to promote discussion on marketing issues and practices among the class members of XLRI BM 2007-09 Batch. However, we would like to invite comments form various people across the globe to enhance our understanding of various marketing issues and practices.