Snehil one of my student from CB class has sent me the below attached article today and wants to share the same with all her colleagues. Enthusiam of people like her and others motivate me to work on this blog more seriously. Thanx Snehil, and I am sure others will benefit from the same.
This article is putting forward a new way to look at CDMP. I leave it to the judgement of readers to check how new is this. http://www.mckinseyquarterly.com/Marketing/Strategy/The_consumer_decision_journey_2373
Regards
Sanjeev Varshney
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