Monday, February 25, 2008
What is TRP
TRP stands for Television Rating Points.A television program or a commercial, sent over the air, on a cable system, or direct from a satellite is available for viewing by millions of viewers. How does one know how many of those millions are actually viewing a particular programme? Unlike a newspaper or a magazine, where the publisher can count how many copies are sold, there is no direct way to know exactly how many people are watching any given programme. Hence, indirect measuring techniques based on the statistical sampling theory, called Television Audience Measurement (TAM) are used. Technically speaking, TAM is a specialised branch of media research, dedicated to quantifying and qualifying detailed TV audience information. In India, the TAM is commonly referred to as TRP or Television Ratings Points. Generally, when used for the broadcast medium, one rating point equals 1 per cent of the given population group.
Friday, December 7, 2007
Some comments on Shopping Behaviour of Men and Women
Dear All:
The following article on knowledge wharton will help you to understand shopping from various perspectives.
'Men Buy, Women Shop': The Sexes Have Different Priorities When Walking Down the Aisles When it comes to shopping, women are from Nordstrom's and men are from Sears. Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new study by Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm. The study's findings have implications for retailers that are looking for ways to tailor their goods and services to specific segments of the shopping population. http://knowledge.wharton.upenn .edu/article/1848.cfm
Sanjeev
The following article on knowledge wharton will help you to understand shopping from various perspectives.
'Men Buy, Women Shop': The Sexes Have Different Priorities When Walking Down the Aisles When it comes to shopping, women are from Nordstrom's and men are from Sears. Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new study by Wharton's Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm. The study's findings have implications for retailers that are looking for ways to tailor their goods and services to specific segments of the shopping population. http://knowledge.wharton.upenn .edu/article/1848.cfm
Sanjeev
Welcome to this New Marketing Blog
I take the pleasure to welcome you all to this new marketing Blog. This has been started to promote discussion on marketing issues and practices among the class members of XLRI BM 2007-09 Batch. However, we would like to invite comments form various people across the globe to enhance our understanding of various marketing issues and practices.
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